The RIHF and TOY.RU have signed an agreement

TOY.RU is the official partner of the junior Russian national team. The company signed an agreement with the Russian Ice Hockey Federation (RIHF) in order to have its logo displayed on the helmets of the players.

As a part of the partnership, the RIHF and TOY.RU are planning to stage joint events aimed at popularising ice hockey in Russia and supporting the national team at the World Junior Championship.

When confirming an order online at TOY.RU, customers will receive New Year greetings from junior national team players. The RIHF and TOY.RU are also launching the "Make a Wish" competition on social media platforms, with toys and souvenirs signed by junior national team players set to be used as gifts.

RIHF president Vladislav Tretiak:

- The new partnership between the RIHF and the TOY.RU retail network fits perfectly into the concept of ​​comprehensive development of the younger generation, the concept of an active childhood. We are united by play - a fun process which allows you to identify and develop talents in children of all ages.

Founder and president of TOY.RU Alisa Lobanova:

- We're happy to join the ice hockey family. I'm sure that thanks to the new partnership, ice hockey will have even more loyal fans among children. TOY.RU, like the Russian Ice Hockey Federation, cares about the future of children. The national team is the best example of perseverance, hard work and team play. And, despite the seriousness of the sport most loved by Russians, ice hockey is, first of all, a game.

For TOY.RU, the cooperation with the RIHF is an important element in supporting children's ice hockey and new programs, including the Red Machine Junior program. The RIHF always introduces game elements into the methods of the program, involving young athletes and maintaining their interest in classes. After all, little athletes are, first of all, children, and where there are children, there is always TOY.RU.