The RIHF and TOY.RU are continuing to cooperate together

The Russian Ice Hockey Federation (RIHF) and TOY.RU will continue cooperating together.

In December 2020, the company became the official partner of the under 20 Russian national team at the World Junior Championship, and subsequently a partner of the Russian under 18 national team at the 2021 World U18 Championship.

The partnership will continue at the 2022 IIHF World Junior Championship, which starts on December 26 in the Canadian cities of Edmonton and Red Deer. TOY.RU will be the official partner of the Russian junior national team.

As part of the partnership, the RIHF and TOY.RU are planning to organise joint events aimed at popularising hockey in Russia and supporting the national team at the World Junior Championship

Together with TOY.RU, the RIHF will hold competitions on social networking platforms. The prizes will be gift certificates and souvenirs autographed by the players of the junior national team.

TOY.RU is a federal retail chain of 79 children's toy stores from Saint Petersburg to Vladivostok. This year, the company received the Retailer of the Year award for the fifth time in a row, winning the Best Chain Store of the Year 2021-2022 and the Best Online Store of the Year 2021-2022 nominations in the Children category.

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