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VHL seminar for clubs' communications departments
09.08.2024
A seminar for representatives of VHL clubs' communications and marketing departments took place at the Olimpbet Lounge in Moscow on 8 August.
VHL Managing Director Alexander Kiknadze made a speech at the start of the seminar, reinforcing the fact that the league is now classified as the Russian Championship and sharing the league's new marketing goals.
Experts then subsequently spoke about issues concerning social media platforms, interaction with fan bases and how to attract new sponsors. The speakers were manager of VKontakte's editorial service Sergei Suvorov, manager of VKontakte's sporting projects Pavel Churinov, general director of Trikolor Sport Marina Bogomolova, manager of Lev Media Holding's digital projects Artyom Desyatkov, managing partner and director of the client Experience department of Wanta Group Yegor Brus and commercial director of the VSporte Group of Companies Nikita Konnikov.
These following awards were then announced with regard to the 2023/2024 VHL campaign:
Best Promotional Video: Yugra Khanty-Mansiysk.
Best Mascot: Norilsk.
Best Social Project: CSK VVS Samara.
Best Fan Organisation on Match Days: Dynamo Saint Petersburg.
Best Program with Fans: Molot Perm.
Breakout Year: Toros Neftekamsk.
Best Press Teams: Neftyanik Almetevsk, Dynamo Saint Petersburg, Yugra Khanty-Mansiysk.
Best Photographers: Ksenia Volodina (AKM Tula), Vladimir Gorshkov (Molot Perm).
Best Commentator: Ilya Anisimov (Tambov).
Best Match Broadcasts: Dynamo Saint Petersburg.
Best Social Media: Neftyanik Almetevsk.
VHL Managing Director Alexander Kiknadze made a speech at the start of the seminar, reinforcing the fact that the league is now classified as the Russian Championship and sharing the league's new marketing goals.
Experts then subsequently spoke about issues concerning social media platforms, interaction with fan bases and how to attract new sponsors. The speakers were manager of VKontakte's editorial service Sergei Suvorov, manager of VKontakte's sporting projects Pavel Churinov, general director of Trikolor Sport Marina Bogomolova, manager of Lev Media Holding's digital projects Artyom Desyatkov, managing partner and director of the client Experience department of Wanta Group Yegor Brus and commercial director of the VSporte Group of Companies Nikita Konnikov.
These following awards were then announced with regard to the 2023/2024 VHL campaign:
Best Promotional Video: Yugra Khanty-Mansiysk.
Best Mascot: Norilsk.
Best Social Project: CSK VVS Samara.
Best Fan Organisation on Match Days: Dynamo Saint Petersburg.
Best Program with Fans: Molot Perm.
Breakout Year: Toros Neftekamsk.
Best Press Teams: Neftyanik Almetevsk, Dynamo Saint Petersburg, Yugra Khanty-Mansiysk.
Best Photographers: Ksenia Volodina (AKM Tula), Vladimir Gorshkov (Molot Perm).
Best Commentator: Ilya Anisimov (Tambov).
Best Match Broadcasts: Dynamo Saint Petersburg.
Best Social Media: Neftyanik Almetevsk.
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